Every adventure begins with a small spark. For us, it was a rainy night on the Mumbai highway, three friends, one car, and the kind of laughter that makes time stop. That’s when it hit us: Adventure isn’t just about roads or trails. It’s about the freedom to express who you are.

We came from different worlds, a business mind, a creative soul, and a restless explorer. What brought us together wasn’t just travel, but the belief that life should be lived raw, unfiltered, and real. Wherever our journeys took us on bikes, in jeeps, across mountains or into tiny unknown towns, we kept noticing one thing: people were always trying to tell their story. Sometimes it was a sticker on a bumper, sometimes a quote on a t-shirt, sometimes just a symbol that meant “this is me.”

And that’s how Zatags was born. Not as a company, but as a mission.
A mission to help people carry their adventures with them whether it’s on their ride, in their homes, or in their everyday lives.

From t-shirts that feel like freedom, to mugs that remind you of the mountains, to stickers and magnets that mark your story everything we create has one purpose: to keep the spirit of adventure alive. Because Zatags is about belonging to a tribe that believes in journeys, not destinations. In stories, not things. In expressing who you truly are.

We started with three friends on the side of a highway.

Today, we are 10 thousands strong. Tomorrow, we hope you’ll be part of this mission too.